I have had a week filled with meetings and some work with my autumn collection.

I am now the new editor in chief/project manager of a major fashionsite which I'm giving a total fashionista make-over. The announcement will be later this week and until then I have newletters to write, design to see over and new exciting features and applications to add.

Somewhere me and My James Dean are supposed to fit in a cocktailparty on the other side of the city tonight. See some long-time-no-see's and watch the beautiful view over the sea from our friends house. Wish me luck?

Today I've started out with a meeting downtown for a possible project. Now I'm sitting at our studiospace, making lists for different projects while waiting for my assistant to come in with some materials (and soyamilk for the wonderful iced coffees I usually make for us!) and check the latest trimming and modifications on the sample garments.

Later I will go to look at some really cool prints for the autumn collections organic fashion t-shirts. You're gonna love them! they'll look fantastic to jeans and a blazer or a pencilskirt!

Remember me writing about my applications for YEoS and a businessprogram for female entrepeneur with promising ideas?

Somehow, this has been like "Official Accept Fröken Rhodin-month".

1. I got into the international buyers program.
2. More stores than I could ever imagen has taken in or is about to start selling both my jewelryline and my fashionline (the precollections A/W 09).
3. YEoS (Young Entrepeneurs of Sweden) wants to schedule a second interview next week.
4. And I got the businessprogram for promising female entrepeneurs!
5. I found a fantastic businesspartner for my other company
6. A secret fashionsite is interested in having me as a projectmanager, updating their image.

It's so overwhelming I don't really know how to celebrate except blogging, drinking iced soyalatte and working on a saturday..

And oh, did I mention I'm supposed to fit in fashionweek and a hysterical amount of production to do while also looking for a new apartment/studio? It's really, really extra crazy right now. But it'll stabalise when summer turns into autumn.

Today is a sales day. Which means I do storechecking. I go around town to stores that interest me and see if they have the right image and concept for my brand. I'm only half through and I have yet SoFo to cover. But it's been a fun day. I love doing this, getting feedback on my work, meeting all the interesting storeowners and see all the new interiordesign in the boutiques.

Want to sneakpeak on the A/W 09 Pre-Collection? Here is a closeup on one of the oversized necklaces:

Like it? This and the rest of the collection will be available in stores all over stockholm in two weeks! I will release the new homepage (clean, simple and classy!) and selling agents where you can buy both the organic cocktaildresses, the obi-belts and jewelry!

Designed and Made in Sweden.

Next week me and my assistant are going to Fashionweek by Berns, one of the two fashionweeks held in Stockholm in summer for the next season. As a personal shopper, I need to stay constantly updated on the latest trends and know exactly what each swedish brand has to offer. My assistant is going with me, partly for her own enjoyment (she practically jumped up and down when I told her) but also to take notes.

Among others we're going to see Lagom, Säby and Cheap Monday. There's a possibility that we might make it to Dagmar as well. As always, everything happens at once, but as long as I get my iced lattes with soyamilk all day, I think I'll manage to live through the heat.

Nothing gets you mood up like recieving giant packages by mail. Like beautiful ecologically produced fabrics for the S/S 2009 collection and a big package with my returned and analysed chromatics(colour)-tasks from The Swedish School of Textiles (Borås Textilhögskola). Should have gone to a fashionshow this evening but didn't have time to make it as I was sitting in a valley of papers, fashionillustrations and magazines. Rearranging my systems took all night. But the feeling of getting everything in a fresh, organized order is wonderful. A little bit like winning the battle against everyday-life.

These week have been hectic but this one beats all. Been at the studio working with my assistant for morning until late evening (for me that's around 9-11 pm). Sewing, ordering new fabrics, delegating tasks and answering the phone at the same time. But we've had a lot of fun!

This collection is all Made in Sweden and all in eco-fabrics.

Ofcourse, the silkband-entwined bracelets and Swarowski-pearl earrings that you love will come in the same luxurious summercolours! Are you ready for the summer cocktailparties? I know I am.

Yesteday I was at a trade seminar for transboundary or boundarybreaking fashion with my designassistant. Textile lingering on the border between art and commersial fashion. It was small, intimite and a very typical art-people kind of thing. only a 100 people was invited to join.

But the seminar was interesting. Though we missed Ida Sjöstedt, a swedish designer who was suppossed to speak. Got tons of ideas and felt the subject was relevant. Sat down for a wonderful lunch at the Architectual Museum Café och some brainstorming afterwards.

Where does the line go? why is art art and why is fashion seen as "commersial" and art not? The painting are for sale too! There is as much thought an intention behind designers clothes as there is behind art. Humor, desire, rebellion, play with form and colour...

The boundary is mostly set up by artworld institutions. "real" artists can get benefactions from the programs, a designer can not. As if haute couture and boundarybreaking designers didn't struggle for survivaL They say that fashion is too commersial, but won't give money to textilartists who want to change it. hypocrisy. The subject was played back and forth between journalists, fashiondesigners, artists and textile artists. An insteresting mix.